jack mcbrayer

Interesting new data from Nielsen Online says "member communities" (e.g., social networks and blogs have become more popular than e-mail.


Blogs and social apps beating e-mail jack mcbrayer

(Credit: eMarketer)While the data does not show a dramatic difference between member communities and e-mail use, in terms of percentage points, it does reflect an impact that social communication is having on the way we work and communicate.

Of course, the other side of the equation is finding out how the sample data was taken and if it's based only on consumer data. Nonetheless, it shows that information is moving online, not getting stuck in e-mail boxes.

Another interesting statistic is the fact that 85 percent of those surveyed use search tools, showing once again that the data structure of the Web still has a long way to go. That stat should also bring comfort to Google shareholders.
jack mcbrayer