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You're Charlie Villanueva, power forward for the NBA's Milwaukee Bucks. You're playing the Boston Celtics. It's halftime. The game is tied. What do you do?

Yes, you send a tweet on Twitter.earth hour las vegas

Villanueva's read: "In da locker room, snuck to post my twitt. We're playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up."

His Twitter screen name is CV31 (yes, his initials and number), and his highly informative live bulletin didn't exactly make his coach, Scott Skiles, a squat little man with a charming scowl, warm to the concept of socially networking.

"Anything that gives the impression that we're not serious and focused at all times is not the correct way we want to go about our business," Skiles told Fox Sports.

The strange thing is that not only did the Bucks win, but Villanueva had a team-high 19 points.

As he told his Twitter followers in several tweets after the game: "The halftime twitt actually motivated me (...) That's why I did it, plus of course to keep you guys in the loop of some live action."


I believe that's Charlie in the headband. His iPhone may be in his pocket.

(Credit: CC Compujeramey)earth hour las vegas
At least his coach didn't fine him. (Well, they won.) And he has continued "twitting." This, for example, from just an hour ago: "Man, I'm trying to do the best I can with the replies, but maaan there's way too much for me right now. 7pm game vs. Magic, hit ya later."

Ah, that NBA pressure.

Villanueva has been a tweeter for a couple of months, and his followers number in the four figures. But he's no Shaq. The Diesel has more than 340,000 followers. And I trust that you will be tickled by one of his tweets yesterday: "in the ritz carlton wt my agent whoeva touches me gets two tickets tomorro."

I wonder how many tickets he gave away.