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3.29.2009

In not-so-shocking news, iLounge is reporting that third-party headphones and headphone adapters for the new buttonless iPod Shuffle will require an Apple-licensed authentication chip.

This doesn't come as any great surprise to us because exacting licensing revenue from iPod accessory makers has become a brilliant way for Apple to add to the company's bottom line. But that "Apple tax," so to speak, does get passed on to consumers, and iLounge and others are now assuming that Apple headphone adapters will cost a minimum of $19 and possibly as much as $29. The handful of VoiceOver-compatible headphones that have been announced carry a starting price of $49.99.
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The question, of course, is whether Apple has gone too far in requiring you to use only its headphones--or some sort of Apple-approved adapter or headphones for the device. (You can plug third-party headphones into the new Shuffle, and it will play music, but you can't control the volume or navigate songs).

iLounge is calling it a "nightmare scenario" for longtime iPod fans. "Are we entering a world in which Apple controls and taxes literally every piece of the iPod purchase, from headphones to chargers, jacking up their prices, forcing customers to repurchase things they already own, while making only marginal improvements in their functionality?" iLounge Editor in Chief Jeremy Horwitz asks in his review of the new iPod Shuffle. "It's a shame, and one that consumers should feel empowered to fight."

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